SEO

I know what you’re thinking. Boring right? I’m not gonna lie, it is. BUT, you know what’s not boring? Ranking on the first page of google. And you know what also isn’t boring? Me. I promise to make this fun, or in the very least, tolerable.

SEO takes work and I’ll walk you through the process on how to do it because I’ve done it before.

Here are some creative women entrepreneurs that after working with me 1:1 and/or taking a workshop I hosted, ranked on the first page for the following keywords:

THE CONTENT

I know how to help you. Here’s what we would be doing in the 2-1/2 hours:

10:30 - HELLOW & SETTLING-IN

10:40 - INTRODUCTION

We’ll go over what SEO is and isn’t, bad practices vs good ones, and set up some expectations and goals for your personal SEO and ranking domination.

11:00 - PREP

An entire session just for prep work? Yes. We’ll go over tools to understand what analytics to look at, how you’re currently ranking, and document everything. This is important to be able to track what’s working and why.

11:15 - KEYWORDS

Keywords seem like they would be easy, but getting some realistic expectations around what your competition is and if you could actually rank on the first page all comes down to proper keywords selection, research, strategy, and commitment. For example, if you’re a company that sells shoes, trying to rank with just “shoes” isn’t going to work my friend. But if you’re a shoe company that specializes in dance shoes then having “glitter tap shoes for children” will be a lot easier.

11:45 - WEBSITE & SEM

We’ll look at best practices for the back end of your website and the front end and what that all means. We’ll also look at Search Engine Marketing (SEM) and go over why proper backlinks are crucial and how to get them.

12:00 - TRACKING PROGRESS

I’ll help you set up tools on how to track your progress, expect results in 6-12 months, and depending how aggressive you are, as early as 3. We’ll talk about overall maintenance and ongoing work.

12:20 - WRAP UP & GOODBYE

WHEN

Melbourne time: 10:30 am - 1pm, Aug 20, Tuesday

Chicago time: 7:30pm - 10pm, Aug 19, Monday

WHERE

Online my friend.

However, if I get enough Melbourne-based interest in meeting IRL, I can book a room at One Roof.

BENEFITS:

• Video recording to review all those parts that may have gone over your head

• Access to current SEO ecourse, cause, why not

• Discounted 1-hour 1:1 session after the course is over. For all those questions that just need to be answered privately.

• Money back guaranteed. If you go through the entire course, do all the work and feel you haven’t benefited? I’ll give you a refund.

Limited availability to keep it real.

Q&A

Q: Are you going to go over google ads?

A: Nope, I’m a believer in trying to get free traffic first. I like my SEO like I like my fruit, organic. (I told you I’m fun).

Q: What kind of a website builder should I have?

A: Any really, but I’ve worked with Squarespace (what I use), Shopify, Wordpress, and Wix.

Q: How do I know if I should take the course?

A: Do you want to start getting business from google? Are you happy with your website and feel it’s time to get traffic? Are you just about to launch your site and want to set up some best practices? Then you’re a good candidate.

Q: What if I don’t have the time and want someone else to do it for me?

A: That’s fine! Any team member can be signed up for the course, they’ll just need access to your website backend.

Q: Wait, why aren’t you coming up on google?

A: That's a great question, thank you for asking. My target audience and my products currently are in flux between creatives & tech with my offering spanning ecourses, events and 1:1's. Because of that, my SEO and keyword strategy is impossible to narrow down. However, I'm aware of this, and the most important thing to me right now is that I'm coming up on google if you type in my name Nikki Ricks Melbourne or Nikki Ricks Chicago, which I do.

Q: Do you have a cheaper ecourse I can buy instead to do on my own time?

A: Why yes I do, $50 ecourse.

Q: Nikki, why are you so great?

A: Oh stop.

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

Sign up is free but potluck style dinner is welcomed, especially if you have strict dietary requirements.

Space is limited to 12! Would love to have you!

Dinner is in South Melbourne. Exact location with be emailed after you sign-up.



You have a killer idea, you’ve made a bit of traction, and—who knows—maybe you’ve even launched your business already. No matter where you are in this process, a business plan will build a solid foundation for your brand and help you reach your biggest and hairiest creative business goals.

For those of you thinking, “Sounds like a lotta work — are you sure it’s that important?” Oh yeah. In the words of our beloved Seth Godin, “It’s the alchemy of turning your resources into something that people value, something valuable enough that it turns a profit.”

Join me for a 3-part series and Craft Your Creative Business Plan! After working with over 500 creative women entrepreneurs this is still my most requested topic of all time. Whether you’re a service based business or product based, I got you. There’s a lot of overlap but there are some unique differences which I’ll be sure to speak to.

The schedule:

Once a week for 3 weeks:

Australia, Melbourne Time - May 21, May 28, June 4 - 10:30a - 12p (Tuesday mornings)

USA Chicago Time - May 20, May 27, June 3 - 7:30p - 9p (Monday evenings)

The content:

Week 1

10:30 - Settling in and introductions

10:45 - Discovery of the why behind your business, giving successful real life examples, doing live exercises and worksheets that you can implement during the session for copy on your website, elevator pitch, and language around outreach and business services.

A step by step process that will be asking yourself hard questions and leave you with an action plan

12:00 - Round table discussion - everyone will have a designated amount of time to ask questions, and share answers and insights

12:20 - Wrap up, go over action items and prep for next week, say goodbye’s, see you in the private fb group

Week 2

10:30 - Settling in and following-up on last weeks action items

10:45 - This week we’ll cover the what of your business plan. We’ll be talking about your market positioning, competitive analysis, revenue modeling, revenue streams, overall expenses, overall profit, 10-year projections, personal money goals, and how that translates into a business salary, hourly rate calculator. Let’s just say we’ll be working in google sheets a lot.

12:00 - Round table discussion - everyone will have a designated amount of time to ask questions, and share answers and insights

12:20 - Wrap up, go over action items for next week, say goodbye’s, see you in the private fb group

Week 3

10:30 - Settling in and introductions

10:45 - The how session. We’ll chat about sales, market testing and feedback, marketing, and how to prioritize your efforts so you don’t get caught common traps (ahem-social media). We’ll also look at a pitch deck and how this can concisely help you clearly position yourself.

12:00 - Round table discussion - everyone will have a designated amount of time to ask questions, and share answers and insights

12:20 - Wrap up, go over action items for next week, say goodbye’s, see you in the private fb group

Week 4 + 5

I know, I know, I said it was only 3 weeks. But I’m just a terribly curious person and I need to know how it’s all going. We’ll keep the facebook group open for 2 weeks after the final session to see how it’s all being implemented, and maybe, just maybe, keep it open for longer depending on participate and interest.

The benefits:

• membership to a newly created private FB group just for the attendees, for the duration of the course, to give you connection for in-between support and resources

• a workbook with downloadable worksheets (google sheets for revenue, business modeling, projections etc. ) and templates (“why” activity, pitch deck, etc.) to keep it all organized and easy

• access to current ecourse, cause why not have as many resources as possible and access to them at your own pace

• recording of sessions, in case there was a week you’ll miss or want to go back and reflect on

• individual feedback, cause sometimes general information isn’t applicable

• action items for clarity, guaranteed, cause that’s why you’re here, and if you do all the work and feel like you haven’t received that? Money back guaranteed.

Limited availability to keep it real.

Sign up to reserve your spot!

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

Sign up is free but you're welcome to bring something along to share with the group.

Space is limited to 12! Would love to have you!

Dinner is in South Melbourne. Exact location with be emailed after you sign-up.

WE’RE ALL FILLED UP. PLEASE SIGN UP FOR THE FEMINEST NEWSLETTER TO JOIN THE NEXT DINNER. WOULD LOVE TO HAVE YOU!

WHY:

Over the years I’ve come across a lot of creatives wanting to sell their art, specifically to serious buyers at a higher price point.

It’s difficult to figure out the high end art market. It feels so insider, “hush hush” and like no one is sharing info. But HERE is someone willing to share and bring you into the fold!

Maggie Scott, who has been a president of an art collection group (Port Phillip Collection) and is not only delightful and hilarious, but she has 10 years of experience and amazing insights So many artist want their art taken seriously and to be purchased by buyers that will appreciate their talent, this is a great opportunity to understand how to get in front of those collectors and what they’re looking for. It’s also great for people who are interested in wanting to start collecting for their own homes.

WHO:

ARTISTS

This is perfect for creatives who are interested in selling their art to more serious buyers.

ART COLLECTORS

It’s also great for people who want to understand art collecting, establishing an art collector group, and what to look for when purchasing art.

WHAT:

A Q&A session with a president of an art collection group of 10 years, Maggie Scott. We’ll go over the following:

• History of the group forming:

  • why and how the group started

  • who was in it

  • what the parameters were

  • explanation of the group’s constitution

• Art selection process for the group

  • where they looked for art

  • how they choose the art - was there written criteria or check list?

  • thoughts on overall mediums: photography, sculpture, painting etc.

  • price point psychology

• Maggie’s personal art buying

  • high and low art - pieces Maggie has purchased outside of the group

  • where Maggie places the art in her home

  • how Maggie will buy art moving forward

• Open Q+A - ask Maggie anything!

WHEN:

Melbourne time: March 27, 11 a.m. - 12:30 p.m.

Chicago time: March 26, 7:00 - 8:30 p.m.

WHERE:

Zoom video conference call. You’ll be sent a link before the session starts. You can call in as well.

HOW:

$20 USD, click the button:

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

Sign up is free but you're welcome to bring something along to share with the group.

Space is limited to 5! Would love to have you!

Dinner is in South Melbourne. Exact location with be emailed after you sign-up.

MELBOURNE - Tuesday, Nov 27th, 12:00 PM

CHICAGO - Monday, Nov 26th, 7:00 PM

The Feminine Mystique by Betty Friedan (AUS + USA).

From Amazon:

“If you’ve never read it, read it now.”―Arianna Huffington, O, The Oprah Magazine

Landmark, groundbreaking, classic―these adjectives barely do justice to the pioneering vision and lasting impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name”: the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. Writing in a time when the average woman first married in her teens and 60 percent of women students dropped out of college to marry, Betty Friedan captured the frustrations and thwarted ambitions of a generation and showed women how they could reclaim their lives. Part social chronicle, part manifesto, The Feminine Mystique is filled with fascinating anecdotes and interviews as well as insights that continue to inspire. This 50th–anniversary edition features an afterword by best-selling author Anna Quindlen as well as a new introduction by Gail Collins.

Let's read it and talk about it! 

See more here about the book club and sign up below!

January will be a business book

Have a suggestion? Let me know!

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

Sign up is free but you're welcome to bring something along to share with the group.

Space is limited to 5! Would love to have you!

Dinner is in South Melbourne. Exact location with be emailed after you sign-up.

MELBOURNE - Tuesday, Oct 30th, 10:30 AM

CHICAGO - Monday, Oct 29th, 7:30 PM

This month we'll be covering How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence by Michael Pollan (AUS + USA).

The #1 New York Times bestseller.

A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences 

When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research.

Let's read it and talk about it! 

See more here about the book club and sign up below!

For November we'll read a Feminist book:

The Feminine Mystique

January will be a business book - have a suggestion? Let me know!

Why you NEED it

You've been told you should know it, you tinker around in it sometimes, but really just don't see the need for it. Let me get all Sheets preachy on you ---->

MY GOAL IS TO CONVERT YOU by showing you all the incredible tools, templates, and formulas that will turn your vision boards into realities.

WHO: 

You. You're wanting to up your google sheets game

WHEN:

25 October 3:00-4:30 P.M.

WHAT: 

I'm using "excel" and "google sheets" interchangeably but I'll be working in google sheets because it:

• has all the tools that I need that excel has

• is free

• is universally accessible

• is easy to share and collaborate with others.

$$$ Cost - I'm going experiment a little here. I'm trying a "pay want you want" model. After reading through all you get, you can pay what you think this is worth. Or honestly, even pay what you can. I would rather you come than not. Click here for that link.

WHERE:

One Roof Coworking - 77/79 City Rd, Southbank VIC 3006

The Catriona Meeting Room

WHY:

Cause you've got to! Keep reading.....

"Excel is so universal. It shouldn’t be a question about learning it. It’s a must for doing business well and being a part of the business world." - Jamie

Someone asked me to spell out how excel has made me more money and it's like asking "how has reading helped you make more money?" No joke - excel is just the tool you use to educate yourself on how to conduct business and make more money. The majority of my clients don't have a very good handle on their finances and a spreadsheet (not xero, not quickbooks, or any other accounting software) is the only way to know the fundamentals. But more specifically to money making tools here are some of the template we'll be going over:

• Accounting - with the Profit First %'s

• Revenue Modeling

• Financial projections

• Sales Funnel Conversions

Here are other things you can and should be using a spreadsheet for:

• Inventory management

• Time management

• Forecasting

• Database creation

• Decision making

• Goal setting

• Choosing what country in the world to move to (... maybe that's just me?)

*pay what you want, the average is $46 AUD

learn more...

MELBOURNE - Tuesday, Sep 25th, 10:30 AM

CHICAGO - Monday, Sep 24th, 7:30 PM

This month we'll be covering We Should All Be Feminists by Chimamanda Ngozi Adichie. An extremely quick listen on audible - only 45 minutes! It has 1097 reviews with an overall score of 4.6. So, it's good. Here's the information:

In this personal, eloquently-argued essay—adapted from the much-admired TEDx talk (with 1.8 million views) —Chimamanda Ngozi Adichie offers readers a unique definition of feminism for the twenty-first century, one rooted in inclusion and awareness. Drawing extensively on her own experiences and her deep understanding of the often masked realities of sexual politics, here is one remarkable author’s exploration of what it means to be a woman now—and an of-the-moment rallying cry for why we should all be feminists.

Let's read it and talk about it! 

See more here about the book club and sign up below!

October we'll be reading a self-help book:

How to Change Your Mind by Michael Pollan - "A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences."

For November we'll read a Feminist book.

The Feminine Mystique

January will be a business book - have a suggestion? Let me know!

Why you NEED it

You've been told you should know it, you tinker around in it sometimes, but really just don't see the need for it. Let me get all Sheets preachy on you ---->

MY GOAL IS TO CONVERT YOU by showing you all the incredible tools, templates, and formulas that will turn your vision boards into realities.

WHO: 

You. You're wanting to up your google sheets game

WHEN:

MELBOURNE TIME: 10:30 AM, Tuesday Sep 18

CHICAGO TIME: 7:30 PM, Monday Sep 17

WHAT: 

The 90 min format will initially be a webinar (through Zoom). Which I'll then change into an e-course that you'll have access to.

I'm using "excel" and "google sheets" interchangeably but I'll be working in google sheets because it:

• has all the tools that I need that excel has

• is free

• is universally accessible

• is easy to share and collaborate with others.

*$$$ Cost - I'm going experiment a little here. I'm trying a "pay want you want" model. After reading through all you get, you can pay what you think this is worth. Or honestly, even pay what you can. I would rather you come than not. Click here for that link.

WHERE:

Zoom baby (online video conferencing platform)

WHY:

Cause you've got to! Keep reading.....

"Excel is so universal. It shouldn’t be a question about learning. It’s a must for doing business well and being a part of the business world." - Jamie

Someone asked me to spell out how excel has made me more money and it's like asking "how has reading helped you make more money?" No joke - excel is just the tool you use to educate yourself on how to conduct business and make more money. The majority of my clients don't have a very good handle on their finances and a spreadsheet (not xero, not quickbooks, or any other accounting software) is the only way to know the fundamentals. But more specifically to money making tools here are some of the template we'll be going over:

• Accounting - with the Profit First %'s

• Revenue Modeling

• Financial projections

• Sales Funnel Conversions

Here are other things you can and should be using a spreadsheet for:

• Inventory management

• Time management

• Forecasting

• Database creation

• Decision making

• Goal setting

• Choosing what country in the world to move to (... maybe that's just me?)

*pay what you want, the average is $36

learn more...

MELBOURNE - Tuesday, Aug 28th, 10:30 AM

CHICAGO - Monday, Aug 27th, 7:30 PM

This month we'll be covering The Compound Effect. A quick and easy listen on audible - 5 hours, and if you're like me and only listen to every thing 2x speed. Then it's only 2-1/2. 

This book club is coming around the corner - but you got this! Sign-up! (it's free)

See more here about the book club and sign up below!

Future Readings:

For October we'll vote on a Feminist book. These are the ones in the running 

• We Should All Be Feminists
• Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype
• My Life on the Road
• The Feminine Mystique

November we'll be reading a self-help book:

How to Change Your Mind by Michael Pollan - "A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences"

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

Sign up is free but feel free to bring something along to share with the group.

Space is limited to 5! Would love to have you!

Dinner is in South Melbourne. Exact location with be emailed after you sign-up.

This dinner is all filled up. Please come to my next one! Contact me and let me know you're interested - hey@feminest.co

Note - I am Melbourne based - so this is Thursday, Aug 2nd at 10:30 am - 12 pm

USA time is Wednesday, August 1st at 7:30 PM - 9 PM Central.

Join Tori Washington from She's Illuminated and  me to master the science, energy and action behind making money. 

10:30 - We'll dive right in with introductions and setting your goals

10:45 - I will be teaching you the practicalities of goal setting and making that money! I have worked with over 100 creative entrepreneurs and have a behind the scenes look at what is working in their revenue and what isn't. One thing I know for certain is that you should never judge a book by its cover. I will be revealing the hidden alchemy in goal setting (hint, #feminesttip)

11:15 - Tori will be bringing the woo behind money as a source of energy. Tori is an expert in breaking through fear gremlins that stop us from getting what we want (money included, let's be honest)
She'll be revealing the truth about the energy of money, what's holding us back from receiving with ease and 5 result-driven action steps you can take to elevate your mindset right away.

I worked with Tori last year for my business and was able to make very big shifts that I’m reaping in my business today! 

11:45 - Q + A with Tori and me to answer all of your juicy money questions!

12:00 - Wrap up, say our goodbyes! 

Note: this is a VIRTUAL workshop where we will meet face-to-face via software called Zoom. After signing up you'll receive a confirmation e-mail and a reminder link to join us 24 hours before the workshop.

About Tori Washington:

I'm a San Diego based Spiritual Lifestyle Educator + Energy Healer. 
Obsessed with: gingerberry GT kombucha, thin crust margarita pizza and all the crystals in the Universe. 

I create products for women who struggle with self-doubt and are yearning for a deeper connection with themselves. I am lucky to teach them how to solve money issues, relationship strains and career blockages ALL by transforming their self-image and increasing their worth.

It's mid-year, let's have a relaxing evening and talk about your goals for 2018. Haven't made them yet? I will lead you through a small discussion around goal setting best practices (a lot of it is based on personality type!), then you'll take a second to start digging into your 3rd and 4th quarter 2018 goals. We'll finish things off by going around and share things that work for us and don't.

We'll be at The Allis - upstairs the North East corner - the long table in the back.

$35

1 cocktail on me!

Picture credit - The Allis.

Join Nikki Ricks from Feminest for a day of crafting your creative business plan!

10:00 - Settling in and introductions

10:15 - Nikki will be leading a  workshop on the why, what and how of your business plan. A step by step process that will be asking yourself hard questions and leave you with an action plan

11:00 - Round table discussion - everyone will have a designated amount of time to ask questions, and share answers and insights

11:45 - Wrap up, say our goodbyes!

Event includes:

• a drink
• a workbook
• a new friend :) 

Join Nikki Ricks from Feminest and Laura Tully Wardrobe Stylist for a day of crafting your creative business plan and style. 

10:00 - Settling in and introductions

10:15 - Workshopping the why, what and how of your business plan. A step by step process that will be asking yourself hard questions and leave you with an action plan

10:45 - Round table discussion - we'll ask questions, and share answers and insights

11:00 - Laura will guide us through the "why" of our business and how that translates into how we show up as our best self and deliver the message we're wanting to send to the world.

11:45 - Wrap up, say our goodbyes! 

About Laura Tulley Styling:

Style isn’t about a great outfit—it’s about uncovering individual beauty. As a wardrobe stylist and influencer, I strive to use my platform to uplift, educate, and inspire people to show up as their full selves. I’m also the cofounder of Next Level Women Leaders, where I train professional women to bridge the gap between high fashion and accessible everyday wear to make style goodness happen.

Through personal styling and shopping, I help women and men celebrate their strengths and personalities in a modern, refined way. I focus on style that embodies self-love wrapped in confidence—delivered in a fabulous outfit that is all you. My work has been featured in Sunset Magazine, Belong Magazine, and The Letter.
 
I was born in Jamaica and came to America when I was eleven—and it changed my life! I now live in Boise, Idaho, with my mountain man hubby and adorable stepdaughter. When I’m not unleashing style confidence in my clients, I’m having dance-offs, spending time in nature, or traveling. Learn more at lauratully.co.

Feminest dinners are always intimate and lovely. We talk all things life, business and maybe bras (or no bras). Replacing the stuck-in-the-corner-cocktail hour with some cozy sitting-around-the-table conversation. Leave your business cards in your wallet, and just enjoy some good food and great conversation. 

I'm working as a mentor with Now to Launch and have the pleasure with working with Nayran. We will be eating her delicious food and hearing a little about her beautiful story. Here's more about her story and love for food and entrepreneurship:

Sign up is free but feel free to bring something along to share with the group.

Space is limited to 5! Would love to have you! One space remaining!

Gregory from eGuide Tech Allies and Nikki from Feminest are combining forces to get your newsletter in tip top shape!

These times are in Melbourne time zone but note that in Chicago it's April 26th from 7:30 - 9:00 PM!

7:00 - Log into Zoom introduce everyone!

7:15 - Before you start - get some goals around what you want from sending out your newsletter!

7:20 - The List - How to start it and grow it

7:30 - The Content - What to put in your newsletter? And common mistakes

7:40 - The Design - It's all in the details

7:50 - Launch Day! - Get all those last minute things in order like optimal times to actually send the thing!

8:00 - The Data - What quantitative and qualitative milestones you should be looking for

8:10 - Q&A - Have questions? We've got answers!

8:30/9 - Goodbye!

Use code NIKKI10 for $10 off!

Tech sherpa. Avid troubleshooter. Eternal student. Greg was inspired by his grandmother's experience with technology and launched eGuide Tech Allies. With over a decade in sales experience, Greg honed his business skills in the world of high-end off premise catering and events, learning the ins and outs of operating a small business. Greg brings his passion for helping others and enriching the lives of those around him to the core of this business. 

10:30 - SPEED INTRODUCTION ROUND

10:40 - FEMINEST LECTURE: NEWSLETTERS

11:10 - MASTERMIND: APPLYING IT TO YOUR BUSINESS

11:30 - GOODBYES!

WHAT IS THE SPEED NETWORKING ROUND?

It's 2 minutes where you introduce yourself, tell us about your business, and hopes and dream's or any collaborations you're wanting to work on with someone.

WHAT IS THE FEMINEST LECTURE?

The feminest lectures are hosted by Feminest founder Nikki Ricks and the topic changes monthly. It could be SEO (search engine optimization), Pinterest for business, competitive analysis, goal setting or anything to assist your future world domination. Have a topic mind? Let me know!

For the month of March, it's on NEWSLETTERS! And it's for everyone. Whether you've already been sending one out for years or you haven't started. This will help you think long-term strategy and walk away with short-term action items. You'll have research, data, best practices, and personal experience from yours truly to help you feel a little lighter in your step and a lot heavier in the newsletter bicep. 

WHAT IS A MASTERMIND?

This is a time where everyone has a chance to talk about applying the lecture to their business. It can be on topic with the lecture or be whatever is on your mind. You'll get feedback from everyone in the group to tell you what has and hasn't worked for them.

Macaire from Webinaide & Half Pint Shop and Nikki from Feminest are combining forces to get your business SEO ready for 2018!

We all know we should be working on our SEO constantly, unfortunately, it's not a one and done marketing tool. We will lead you through why it's best to start all your online marketing with SEO first, how you can start today, and you'll leave with easy to implement and actionable steps to bring people to your site and money in your pocket.

8:00 - Log into Zoom introduce everyone!

8:15 - Introduction - What is SEO? Getting on the same page

8:20 - Strategy - What's your strategy? What do you want from google?

8:30 - Current Rankings - How to figure out where you currently rank and what's working for you

8:40 - Keywords - What are they? How to find your own.

8:50 - Website - Get your front and backend of your site in working order.

9:00 - SEM - Search engine marketing. Get your website working for you through other websites.

9:10 - Tracking Progress -  How to go back and track to see how all that hard work has paid off

9:20 - Q&A - Have questions? We've got answers!

9:30/10 - Goodnight!

Use code NIKKI10 for $10 off!

Macaire Douglas has a background in social media and marketing and has owned Half Pint Shop, an online and brick & mortar children's store, since 2013. She also helps fellow mom-owned retail businesses strategize and build their online and social presence through Webinaide.

Let's have a chill morning and talk about your goals for 2018. I will lead you through a small discussion around goal setting best practices (a lot of it is based on personality type!), then you'll take a second to start digging into your 2018 goals, and then we'll go around and share things that work for us and don't.

We'll be at The Allis - upstairs the North East corner - the long table in the back.

$30

1 tea/coffee on me!

Picture credit - The Allis.

Macaire from Half Pint Shop and Nikki from Feminest are combining forces to bring retail businesses a healthy dose of getting Black Friday ready through SEO and Facebook Ads.

Join other women-owned retail business to chat about your online marketing strategies and how you can implement them now for the busiest time of the year!

10:00 - Grab your coffee and delicious snack, Welcome + Introductions

10:15 - Nikki: A Quick and Dirty Look at SEO, The Top Things To Do

10:45 - Mastermind - use the group as a sounding board for your next steps, what has worked for you in the past and what hasn't

11:00 - Macaire: Strategies for Finding Success with Facebook Ads

11:30 - Mastermind - same as above! But this time centering the conversations around FB Ads!

12:00 - Get lunch sponsored by Kitchfix!

12:30 - Say goodbye!

A Quick and Dirty Look at SEO, The Top Things To Do:

We all know we should be working on our SEO constantly, unfortunately, it's not a one and done marketing tool. We will lead you through why it's best to start all your online marketing with SEO first, how you can start today, and you'll leave with easy to implement and actionable steps to bring people to your site and money in your pocket.

Strategies for Finding Success with Facebook Ads:

Facebook ads can be an overwhelming place and it is true that you need to "pay to play" in order to have your business be seen! Learn some simple tips on upping your social proof with a budget of only $10 and converting likes to relevant, engaging customers.

Building your business model. You have a great idea, you love what you do, now how do you charge and make money from it? We'll go over the importance of having 3 revenue streams, how to package them up, and how to price them. Beginning with the end in mind.

Come celebrate Gab Lab's 2nd year of birth. There will be empanadas and cake. Really, this party is just an excuse to get a big ass cake.

Come see old friends and make new ones! You don't need to be a client of mine, have come to an event or even know me... come meet me! And bring a friend too! Come one come all!