Here's the second interview in the new video series! Missed last months with futures trader, Jamie Nugent, all about money mindset?? Check it out!
Lidia Varesco Racoma of Lidia Varesco Design helps education-oriented organizations (associations, nonprofits, higher education, entrepreneurs) share their mission through branding and marketing design. She helps them get their message out so they can focus on doing what they do best — making a difference in the community. She blogs about small business and is also founder of Biz Mama, an online community for moms in business, as well as the Chicago-focused children’s apparel line typebaby.
Not sure you want to watch the full video? Above is a 1 minute tidbit for your viewing pleasure.
Loved it? Feel like you're in for some more? Here's the full 45 minute interview!
0:00 - Introducing Lidia
1:30 - Lidia talking about the history of her work, all she has going on and the most exciting parts of her business.
3:40 - Talking about the joy of tarot cards, Lidia’s tarot card collection
5:15 - Chatting about White Hot Truth (blog post coming soon)! And how you don’t need magical mediums to have direction and power in your life. Lidia share’s an amazing story from the past!
7:30 - Lidia talks about using intuition as her guide
10:32 - Using Feng Shui in business spaces and not using it
13:37 - Biz Mama, Creative Biz Mama’s facebook group
15:40 - Talking about thoughts on being a Mom and owning a business
19:11 - Lidia’s thoughts on childcare
22:27 - Paying for childcare. The costs of leaving work and business.
25:25 - Time tracking to help you be productive - Harvest. References the google timer instagram video
26:45 - Lidia shares her book recommendation - Making Ideas Happen
28:22 - Lidia shares her podcast recommendation - Profit Power Pursuit
30:27 - Female entrepreneur advice “Let’s not look at each other as competitors but let’s look at each other as allies. Let’s stick together and help each other grow and thrive.”
34:38 - How Lidia approaches networking
35:26 - Lidia shares her biggest piece of advice - “ask for help”
39:21 - Don’t do it all and subcontract out work when you can. Chart to figure out what to subcontract.
41:50 - Lidia talks about her new ebook - A to Z of Branding: A Primer & Workbook