"I chose Klaviyo because I loved the behavior driven triggers and the way you can see how active a subscriber has been on the site. Also the segmentation capabilities of Klaviyo blew me away. I felt like it was the best choice for me since I have an ecomm site (shopify)."
She went on and on about Klaviyo email marketing I decided to give it a go. I’ve been a long time fan of MailChimp and all of it’s free glory (I don’t understand how it can give so much capability away for free) and have heard of ConvertKit but decided that I should only look into after I had 2k emails.
Meredith said she knew she had to start investing more into email marketing as soon as Instagram introduced the business profiles - as it would eventually become a pay to play game like Facebook - which it has. I’m sure so many of you have seen in your home feed “promote your post”. Oy.
I signed up for Klaviyo for myself and wrote the points below. But soon after I signed a new ecomm client and asked her if I could integrate Klaviyo with her site. It was night and day as far as the behavior driven triggers go. But I’ll get more into her results later
Initial impressions for me
the name is not the greatest - it’s hard to hear when someone says it and hard to type - clayvio? Kayveo?
I don’t love the design.
I was hard to navigate and find help once in the backend
I googled “klaviyo video tutorials” and it brought up “… for Shopify” I don’t have a Shopify account and so I googled “…for squarespace” it took me to this post from 2015 which I don’t know but for me the videos strangely weren’t showing up: https://www.klaviyo.com/blog/brand-new-video-tutorials-from-klaviyo
Then in the dashboard I clicked on “support” - which brought up some videos that looked great - but what I found was that it was a slide deck that had no sound for 12 seconds and then clearly was a webinar that they hadn’t done any post editing to and just posted it. BTW it was an HOUR long. It made me feel defeated and frustrated.
Initial impressions for the ecomm site
The triggers were actually fun to fulfill. I felt like I was so productive and set up 6 flows in hours. INSANE
The analytics and dashboard is still something I’m trying to get a handle on
The revenue that it has generate is for sure paying for the service but it’s barely over 3 figures a month
Mailchimp has been great for me and I’ll be sitting pretty with my free service for a while. It would have to take a pretty sophisticated (and free) service for me to transfer information and learn a new platform at this point, as a service based business.
But for an ecomm site? I highly recommend not bothering with MailChimp and use Klaviyo immediately. Even if you don’t have a lot of revenue coming in right now it’s great to grow into it and learn the effectiveness of it early on.
That’s just my first impression - after only using it for 2 months.
What do you use? Do you love it? Hate it? Want to convince me I need to dump MailChimp? :)