Here's the 7th interview in the #feminestchats video series with the lovely Whitney Lundeen of Sonnet James, who is a delightful human being that makes dresses for moms to play in with their kids. She some how she feels like everyone’s bff where you can share all the reasons why you love being a mom and hate it simultaneously.

0:00 - Where did you grow up?

0:04 - What’s your favorite thing to do with your free time?

0:07 - What’s your favorite show right now?

0:20 - Do you ever eat your favorite, ben and jerry's half baked, in bed while watching shows?

0:33 - Where's your favorite place in the world to visit?

0:40 - What’s the best thing about your new collection?

1:07 - What’s one thing you’re confident you’re better than me at?

1:42 - Fill in the blank, “I’m a feminist but________.”

2:38 - What’s one thing you really love about what you do?

3:30 - What do you want to tell people about your work but you don’t because it may be weird to say?

5:15 - Whitney talks about money transparency, fashion healthy profit + loss, margins

7:29 - What do you think of when you think of money?

Whitney Lundeen of Sonnet James on Shark Tank! Photo: Mitch Haaseth, ABC

Whitney Lundeen of Sonnet James on Shark Tank! Photo: Mitch Haaseth, ABC

7:45 - You told me you were going to be on Shark Tank???

8:36 - Favorite thing to play with your kids?

8:41 - Favorite book for business? The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (AUS + US)

8:44 - Book that’s changed you the most? The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth (AUS + US)

8:46 - Favorite podcast? Freakonomics

8:55 - What Instagram account should I be following? Yara Shahidi or Russell Dickerson

9:41 - What business inspires you?

9:51 - Best piece of advice for a new business owner?

10:10 - Who is your icon?

10:20 - Who should I interview next? Yan

Thank you Whitney! Move to Melbourne already.

Whitney is a brave soul! Thank you for opening the money conversation and it spurred some of the most activity I’ve ever had on Insta Stories about transparency. Who wants to be a part of the conversation? Take this survey here if you’re interested in being contact about your money, honey!

Past interviews:

Futures trader, Jamie Nugent 

Graphic designer Lidia Varesco Racoma

Former yoga studio owner and podcast producer, Andrea Klunder 

Brand therapist, Leisse Wilcox

Videographer, feminist storyteller Domini Marshall of Her Words

Intuitive business coach, Elle Steele

Know of anyone that I should interview? I’m looking for strong feminist business owners that have a story to share!