Last year I did my first blog post on Instagram Business year in review. Although I’ve taken a break from Instagram the last two months it’s still kind of fun no? The backend has changed dramatically. See last years post to compare the insane amount of options and navigation there are now!
Impressions - The total number of times all of your posts have been seen. (One person can view it multiple times.)
3 quotes made the cut.
Also feel flattered that my creative business cards got a lot of impressions
That “Thinking of You” illustration by Mari Andrew on Mother’s Day was timely, I said I would try to do more of that after the popularity of the glossier post but I didn’t. Honestly it feels too hard.
Reach - The number of unique accounts that have seen any of your posts (only counting the account, not the views).
The day we moved from Chicago makes sense that it has the most engagement.
I love that “Fight the patriarchy. Start a business.” is ranked so high. It resonates with me on a high level. I think the caption brought the most engagement though
I believe the fastest way we're going to take down the patriarchy is by empowering ourselves through entrepreneurship. Let's reclaim how we spend our time, our growth potential, our pay. For now and the foreseeable future, we live in a society where "money is power" and "money talks" and it's the only voice the patriarchy listens to. #IMHO So start your business, grow your business, and let's take down the patriarchy together.
That “women” pie is amazing.
Likes (You know this.)
One new quote here and that hat!
Comments (You know this, too.)
New one here - post about my dad’s death (it’s weird to “like” sad posts), feminest movies recommendations, video from 2008 (because it’s hilarious)
Saved - The number of unique accounts that saved your posts.
This was the first full year that they had the saved function. I rarely ever use it and even if I do I rarely go back to it, but apparently other people use it all the time. Especially for quotes!
I find it fascinating that people will save a post but not like it or comment on it. This function almost feels like the most “telling” to me on what people value and want to remember from your content.
New Categories! Profile Visits, Follows, Website Clicks
This is really interesting information but I don’t quite know what to make of it yet.
Profile Visits vs Website Clicks are really interesting. All those website clicks are when I had a very clear CTA to sign up for something or read a blog post.
Follows I don’t quite know what to make of. What’s the path? They got to my page from my post somehow and then followed me? Or they scrolled through my page clicked on some posts and then followed me and whatever post they were on that they hit “followed” was how the insight was calculated? Unsure.
Overall, lessons learned:
Retreat was a hit again
Post timing, like the Glossier #bodyhero campaign and Mother’s Day is great, but I can’t promise myself I’ll actually be good at doing anything about it.
Keep doing the quotes!
Ultimately I want people going to my website, so even if a post doesn’t have high engagement, if it has a high website click, that’s all I care about.
What's working for you in your insights? Anything that surprises you? Would love to hear!