Bloggers seem to follow a set of rules. It’s like how in film, actors don't stare directly at the camera, and on stage, performers don't turn their backs to the audience.
Bloggers don’t blog about blogging.
It’s boring. If every journal entry began with "it’s been awhile since I last wrote,” you’d start thinking “Who cares?! Get to the point already, Nikki!”
But, here I am—throwing away the blogger rule book (like the rebel I am). In true business coach fashion, I’ve made sense of this blogging venture by mapping out my goals.
It’s low stakes, really—I’m not blogging to make money or to become a social influencer. No one has time for unnecessary pressures. Instead, here are my top 5 reasons for starting a blog, in all of their blogger-faux-pas glory:
Search engine optimization (SEO). There, I said it.
For the “give.” ‘Cause I'm a believer in karma - the more you give, the more you get.
I've got stuff to say, yo! And Instagram just doesn't do it justice.
I wanna own my own content and track what's most effective.
I'm an entrepreneur, which means I'm also an experimenter.
Above all else, I'm leaning into my curiosity. As I tell my clients, life is less about following your passions (too daunting!), and more about following your curiosities.
Also, why the heck not? So, if you’re interested in creative business tips, Gab Lab updates, book reviews, general musings about this thing we call life + more, I’m here for ya. We’re here for each other. Let’s do this thing, already.
If you’ve already started a blog for your business past the year 2012, tell us what helped you the most in the comments section below.
Have a topic you’d like us to cover? Shoot a message to firstname.lastname@example.org