Email. All day, every day.
For those of you thinking, “What? Email?! Can’t I just use social media to grow my following?” - social is great, but we have news for you:
Email is 40 times more effective for acquiring customers than Facebook and Twitter combined. That’s a pretty big deal, don’t ya think?
For every dollar spent, email marketing generates $38 in ROI (return on investment). Also a huge deal. Don’t worry, we have more stats headed your way...
In 2016, Facebook’s algorithm changed 11 times, and Instagram added an algorithm + 20 new features. Basically, social media is constantly changing. You either change your strategy to keep up, or you’re left in the dust. :(
Now, what about trusty ol’ email? Nada change. Homegirl stays consistent. The average for newsletter views comes in at 22 percent (compared to 6 percent for Facebook). What about opt-ins for updates? The average success rate for emails is a whopping 90 percent.
And for Facebook? Just 10 percent. Something to consider—that’s all we’re sayin’!
Now let’s say tomorrow Facebook,Instagram, Twitter and Snapchat just fall off the face of the earth? You have no way of getting in touch with those followers because you don’t have their emails. Get those emails.
What’s your experience? Do you focus on both email marketing and social media? Which method works best for you? Let us know in the comments section below!